Mumusika wekofi wepasi rose uri kuramba uchichinja, kurongedza zvinhu zvakasiyana-siyana hakuchina kukwana. Ungave uchivavarira vashandi vemaguta vakabatikana muNew York, vatengi vane hanya nezvakatipoteredza muBerlin, kana vane mahotera muDubai, kugadzirisa madrip coffee pods ako kuti aenderane nezvinodiwa nevatengi vemunharaunda kunogona kuwedzera kukwezva kwemhando yepamusoro uye kuwedzera kutengesa. Hunyanzvi hwaTonchant mukupakata kwemhando yepamusoro uye kunogara kwenguva refu hunoita kuti vanogocha vagone kugadzirisa zvigadzirwa zvavo zvedrip coffee pod kuti zvikwane vateereri vakasiyana-siyana.

Ziva zvinofarirwa nevanhu veko uye mararamiro avo
Musika wega wega une tsika dzawo dzakasiyana dzekofi. MuJapan neSouth Korea, kunyatsorongeka uye tsika dzakakosha—mifananidzo midiki, mirairo yakajeka yekubika, uye mavara epakutanga anokwezva vanofarira kofi inodururwa pamusoro. MuNorth America, nyore uye kusiyana-siyana zvinotanga: funga nezvekurongedza kune manakiro akasiyana-siyana, mavara anopenya, uye mapaketi anogona kuvharwazve ekubika uri munzira. Kusiyana neizvi, macafe ekuMiddle East anowanzo simbisa kuratidzwa kwemhando yepamusoro—mavara ematombo akapfuma, kupedzisa kwesimbi, uye sarudzo dzine mavara echiArabic zvinogona kusimudzira maonero evatengi nezvekupfuma.

Sarudza zvinhu zvine hunhu hwazvo
Vatengi vane hanya nekuchengetedzwa kwezvakatipoteredza vanonyanya kukoshesa zvinhu zvirimo pamwe chete nerunako rwazvo. PLA yaTonchant inogadzirwa nekraft inokwezva misika yakaita seScandinavia neWestern Europe, uko kudzokorodza zvinhu uye hupfumi hwenzvimbo dzakatenderera zvinokosheswa zvikuru. Munzvimbo dzakadai seSoutheast Asia, uko masisitimu ekudzokorodza zvinhu ari kukura, mafirimu emono-material anogona kushandiswazve anopa dziviriro yezvidziviriro uku achivimbisa kuraswa zviri nyore. Midziyo yakagadzirwa, yakaita seyakagadzirwa nebamboo pulp kana banana-hemp blends, inogona kupa rondedzero yakasiyana inosimbisa kuzvipira kwebrand yako kukuchengetedza zvinhu.

Isa Zita reBrand yako neMeseji paChinzvimbo Chako
Kungoshandura mashoko chete hakuna kukwana. Zvakakosha kuti mashoko ako aenderane nemitauro yemuno netsika. MuLatin America, matauriro ane hushamwari, epasi pamwe chete nenyaya dzakatangira muchiSpanish kana muchiPutukezi zvinosimudzira pfungwa yekuti mashoko acho ndeechokwadi. Kumusika weJapan, chengetedza zviri nyore mumashoko uye shandisa zviratidzo zvidiki zve "maitiro". Munharaunda yeGulf, kuratidza mavara echiRungu neechiArabic pamwe chete kunoratidza kuremekedza vaverengi vemunharaunda. Hunyanzvi hwaTonchant munzvimbo idzi hunovimbisa kuti mabrandi anogona kubatana nemisika yakasiyana-siyana.